Our Blog

Micro Business Vs. Small Business

Are you a Micro Business?

You could be both.

Small businesses are defined as having more than five employees but can have as many as 500 employees and requiring capital to start.

In contrast, micro businesses are a subset of small businesses with the following characteristics:

  • only one owner, with a total of up to five employees including the owner.
  • required less than $50,000 to start.
  • may not have access to traditional commercial loans.

Furthermore, Micro businesses represent between 92% and 95% of all U.S. businesses.  Micro businesses are estimated to create over 26 million jobs.  Micro businesses may be a sole proprietor, a free-lancer, a small farmer, women, minorities, the disabled, seniors.  Micro businesses have a profound impact on the U.S. economy

AwareNewJersey is a micro business; a struggling micro business.  We assume that many of the businesses in our directory are the same and we are interested in those businesses as potential partners and colleagues.  We are looking into finance for micro businesses, for ourselves and for you.  We hope you’ll join us with a membership so we can work together.

The following are links to articles on micro businesses that you may find interesting:




In Denville Today

I was in Denville today, to run some errands.  I visited my favorite hardware store:

Denville Hardware  on First Avenue and the Denville Meat Shop around the corner.

Denville is a town nearby where I often catch the train into Manhattan.  I’m mostly familiar with the downtown area where there are many small, local, independent shops that are in the AwareNewJersey directory.

Communities with small, local, independent, brick and mortar shops have a unique flavor and flair that distinguishes them from other towns.

Despite the fact that hardware stores and eateries are not in our directory, we include them in our blog because we use them.  Furthermore, they are good examples of the kind of local, independent businesses suggested by the 3/50 Project to frequent in order to benefit local economies.  Visit their site, they are the kinds of local businesses they suggest: “Pick 3. Spend 50. (3/50) Save your local economy.”

While I’m not vegetarian, a friend introduced me to Veggie Heaven in Denville and I highly recommend their unique menu that will amaze you that it is completely vegetarian.

If you visit our directory, leave the keyword box blank and search on Denville’s zip code, 07834, you’ll see additional listings of businesses and not-for-profits in the Denville area.

AwareNewJersey aims to find the unique in New Jersey and list it in our directory.  Find us on Facebook, Twitter, and Instagram

Give the Gift of an Experience

Give the Gift of an Experience

Having trouble figuring out what to give someone.  Give an experience rather than some thing.

Our Directory is full of wonderful activities in The Arts, with The Environment, fun activities for kids and adults.

You can give tickets for a theatrical and musical production at local theaters like: 

Two River Theater or State Theatre or Hurdy Gurdy Music Club

In addition, there are all kinds of interesting activities in our Directory like:

Tewksbury Balloon Adventures and Grape Beginnings and Cape May Whale Watcher

There are gifts for all ages from all the unique companies in our Directory:

Garden State Rocks has indoor rock climbing

Liberty Science Center is one of the most popular places to go.

Similarly, there are even more scientific activities in places like the Alice and Leonard Dreyfuss Planetarium at the Newark Museum.  

Finally, there’s great fun to be found at:

TopGun Paintball or Delaware River Tubing or Sterling Hill Mining Museum.

Many businesses are giving holiday sales; most have gift certificates available.

Search our Directory for what interests you for what’s near you.  That’s what AwareNewJersey is for, Finding the Unique in New Jersey.

Winterize Yourself

Winterize Yourself

Tips to be more comfortable through the Winter

I’m not a winter person.  I don’t like to be cold.  Everything seems more difficult and to take longer during the Winter.

It seems like, this time of year, it’s necessary to change my personal care routine.  I suspect it may be the same for you.

Winter air is decidedly drier. Consequently, skin becomes drier and itchy.  Nasal passages are often dry and irritated.  Hair is drier, goes flat and fly-away.

Also, drier air often means static, giving us shocks, making our hair stand on end and making a variety of things cling when and where we don’t want them to.

Furthermore, dry nasal passages can lead to sneezing and even irritated sinuses, raspy throat and even nose bleeds.

So, what can be done?

First of all, recognize how cold, dry winter air affects you.

Skin care

For dry itchy skin get yourself a good body moisturizer and slather it on after your shower.  I prefer light lotions to the waxier types.

Be sure, when you wash your hands, you pat them dry, don’t rub them and apply hand lotion as needed. It’s good idea to keep one of those travel-sized tubes of hand lotion in your purse or briefcase.

Likewise, keep lip balm everywhere, in your purse, in your pocket; everywhere.

Nasal passages

Another good practice is to use a nasal saline spray in the morning and before bed to help keep your nasal passages moisturized.  If your nose gets sore from sneezing or wiping it, you can use a little moisturizing lotion on the irritated tissue to keep it from getting too chapped.

Hair care

You may want to wash your hair a little less often and use a little cream rinse to reduce static.  I find that synthetic, wool and even silk fabric for scarves and hats create static, so I like cotton.


Static is an electrical charge.  You’ve felt it, I’m sure.  Wool, acrylics and plush fabrics, even silk, create static.  It can make your hair stand on end or go flat and, every once-in-a-while, you can get a “bite” from static build up.  Cotton doesn’t conduct electricity/static very well and, consequently, is a great fabric for winter.

House and Car

I think it’s a good idea to keep a snow shovel in the car.  Likewise, a rubber squeegee, a scraper for frost, and a long-handled brush to get snow off windows and roof.  I’ve read that a spray bottle of 3 parts vinegar, 1 part water will remove frost and keep it off for a while.  Similarly, I’ve read the same about a like mixture of isopropyl alcohol; it does have a lower freezing temperature.

You might also want to keep an extra pair of gloves in the car and even a lap blanket, for emergencies.

Wet and dirty snow boots quickly create more work in the house, for that reason, you might want to have a boot tray in your entrance and a few, small, washable rag rugs to catch water and mud.


I keep throat lozenges around during the winter. 

I pay more attention to weather reports.

I leave more time to do most things because of having to wear layers of clothing, having to shovel snow, having to warm up the car or other things.

And, I practice gratitude and patience to counteract my automatic reactions to the inconveniences and discomforts of cold, winter weather.

*images displayed are reportedly public domain images.